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A Kyiv Studio Places Its Wager on the Vertical Drama
Holywater wasn’t born as a TV operation. It was in 2020 that Bogdan Nesvit and Anatolii Kasianov established the studio in Kyiv, Ukraine, and its range of products to this day looks more like a lab for mobile entertainment than a streaming network. My Drama shares the watch reelshort portfolio with My Passion for books, My Muse for AI and FreeBits. That spread is important, as it points to a company that views video as one consumer product among several rather than its whole identity. In the end, Holywater bet on the vertical drama, a format that originated in China as duanju and is framed 9:16 for an upright phone. The sector’s biggest names were backed by Chinese and Singaporean groups, so moving into this market was a bold move for a small Ukrainian firm.
Spring 2024: The My Drama App Goes Live
Spring 2024 brought the debut of the My Drama app, although the exact date depends on which source you believe. Per TechCrunch, the launch came in April, whereas Google Play lists March 13, 2024, and the App Store shows May 9, 2024. Those store dates imply that Android was first, with the iPhone version following about two months later. The first slate leaned hard on the genre’s best-loved tropes. Early titles such as The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss reveal most of what you need to know about the mood through their names alone. What in the end distinguished the company was not the stories themselves but the collaborator it would soon be producing them with.
A Fox Deal, a $22M Round and a Webby
My Drama stopped being a startup curiosity in October 2025. Fox Entertainment acquired an equity stake in Holywater, and the deal came with a pledge to make more than 200 vertical titles over two years. Horizon Capital headed a $22M funding round in Holywater three months later, in January 2026. Included in the Fox-produced titles on the service are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. The company also holds a Webby Award for Best Streaming Service from 2025, an honor it shows off on its App Store listing. These milestones, taken together, hand My Drama a rare asset that few rivals can claim: a major American studio serving as both shareholder and producer.
The My Drama Fact Sheet
The short version of the story sits in the table below, for readers who only have a minute. It brings together the ownership, legal, platform and pricing details that matter most to a new viewer. Prices are the ones displayed in the US App Store as of September 2026. They differ by country, platform and promotion, so use them as a rough guide rather than a fixed quote. The app shows 5M+ downloads on Google Play, which is what the install count refers to. Where you live determines the legal entity you contract with, a detail that is relevant if you ever need to challenge a charge.
| Topic | Information |
|---|---|
| Parent company | Holywater (established in Kyiv, Ukraine, in 2020) |
| Founders | Bogdan Nesvit and Anatolii Kasianov |
| Companion apps | My Passion for books, My Muse for AI, plus FreeBits |
| Legal entity for US users | XOLY LIMITED (Delaware) |
| Contract party, other users | Holy Water Limited (Nicosia, Cyprus) |
| Launch date | Spring 2024 (Google Play: March 13; App Store: May 9) |
| Devices | iPhone, iPad, Apple TV (tvOS 18+), Vision Pro, Android, web |
| Android installs | 5M+ on Google Play |
| Full-access plan | About $19.99 per week, renewing automatically |
| Coin packs | About $4.99 to $24.99 |
| Premium options | About $4.99 to $9.99 |
| Studio partner | Fox Entertainment, equity stake since October 2025, 200+ titles over two years |
| Funding | $22M in January 2026, led by Horizon Capital |
| Awards | Webby Award for Best Streaming Service, 2025 |
What It Feels Like to Watch My Drama
At its core, the experience is the one the whole category is built on. Episodes are vertical, sized for an upright phone, and in this genre they typically last a minute or two before a cliffhanger propels you on to the next one. Series often run anywhere from 20 to 100 episodes, so a single story can silently eat up an evening in short bites. Where this drama app truly sets itself apart is the range of screens it supports. Beyond iPhone, iPad and Android, the app is listed for Vision Pro and for Apple TV on tvOS 18 or later. That big-screen option is rarer than you might think: by comparison, ReelShort’s App Store listing shows no Apple TV version at all. The option converts a solo phone habit into something a couple can enjoy together, even though a 9:16 frame will never fill a widescreen TV.
The growing Fox slate sits next to Holywater’s own early productions in the catalog. Titles like Billionaire Blackmail and Bound by Obsession demonstrate that the Fox releases stick close to the genre’s familiar formula. Scale is the honest caveat here. The app shows 5M+ installs on Google Play, a small fraction of the 100M+ that ReelShort, DramaBox and ShortMax each show. This gap makes clear where My Drama sits in 2026, as a well-funded challenger rather than the category leader.
What My Drama Costs in 2026: Plans and Prices
Holywater sells access in three ways, and the main figure is the weekly pass. In the US App Store as of September 2026, “My Drama: Full Access” costs around $19.99 a week. That puts it level with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, all listed at about the same price in the same store. To unlock individual episodes, there are coin packs priced from roughly $4.99 to $24.99. A separate Premium tier is listed at around $4.99 to $9.99, so lighter viewers have cheaper entry points than the full pass. As with its rivals’ plans, the weekly subscription renews automatically until you cancel the plan. Because prices change by country, platform and promotion, the figure on your own device may differ. Before committing, do the math: four renewals of a $19.99 weekly pass come to roughly $80 a month.
Terms Worth Knowing Before You Pay
The terms of use for My Drama include fine print worth more attention than most viewers give it. There is no easy refund if a series lets you down after you unlock it, as coin purchases are final. A balance you ignore for a year can simply vanish, as coins are forfeited after 12 months of inactivity. Purchases on the web are labeled non-refundable except where the law requires otherwise. Viewers in the EU and UK receive a 14-day right of withdrawal, reflecting the consumer rules in those markets. Crucially, the terms say clearly that deleting the app does not cancel your subscription. On an iPhone you cancel under Settings, then your name, then Subscriptions, while Android users go through the Subscriptions menu in Google Play. Refunds for store purchases are processed by Apple or Google, not by Holywater.
It also helps to know exactly who sits on the other side of the contract. XOLY LIMITED, a Delaware company, handles US users, while everyone else contracts with Holy Water Limited in Nicosia, Cyprus. As with any vertical drama app, a further warning applies here. Modded APKs, unlimited coins and free coin generators are promised by unofficial sites, and those sites are not a safe way to watch anything. When the price seems steep, cancel the pass; do not go hunting for a hack.
Verdict: A Challenger With Hollywood in Its Corner
My Drama is not the largest vertical drama app, and on install counts it is not even close. A Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf make up the uncommon combination it offers instead. Viewers get a practical benefit in Apple TV support, which ReelShort, for one, does not list. A weekly pass of around $19.99 that renews quietly in the background is the catch, the same one that plagues every rival. For viewers who simply want the largest claimed library, ShortMax and its 50,000+ dramas make the more obvious pick. Viewers who want Fox-produced romance and the option to watch on a television will find that the My Drama app earns a place on the home screen. Whichever you choose, set a reminder on the day you subscribe and cancel through your store account rather than trusting the delete button.
